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Marketing & Growth

Great product? Now let people find it.

Your Marketing & Growth team studies your customers, plans the week, writes the posts, answers the replies and tells you what worked. You approve, they publish.

Your staff publish to your connected Instagram, Facebook, X and Telegram accounts, but only after you approve each item.

Your growth team

Six staff and one manager. Each has one job and you can hire only the ones you need.

YouYou approve everything firstMarketing & GrowthManagerMarket researchContent draftsGraphic designSEO & blogPosting & repliesReviews & reputation

The weekly growth loop

Selling is not one big post. It is a small loop you repeat, a little smarter each time.

1ResearchWho buys, what theysay, what rivals do2PlanOne message, oneweek, one offer3CreatePosts, pictures,articles, replies4Approve & publishYou check each item,then it goes live5LearnWhat worked, whatto change next weekEvery week the loop starts again with what you learned.

What a good week looks like

A steady rhythm beats a burst of posts. This is the default plan, and you can change any day.

MonResearchCustomer and rival notesMarket research
TuePostProduct story with a pictureContent drafts
WedArticleA helpful article people search forSEO & blog
ThuOfferThis week's offer, three versionsContent drafts
FriReviewsAsk happy customers for a reviewReviews & reputation
SatRepliesComments and questions answeredPosting & replies
SunSummaryWhat worked, next week's planDirector

Connected accounts

Your staff work where your customers are. Everything that goes out or comes in passes through your approval queue.

InstagramFacebookXTelegramGoogle reviews

Goes out

Posts, pictures and articles, scheduled for the best times after you approve them.

Comes in

Comments, messages and reviews land in one inbox. Posting & replies drafts the answers.

You stay in control

Sensitive replies, prices and promises are always held for you. You can pause publishing any time.

1

Test product 1: a home-made sambal

Goal: find the first 20 customers.

Your productThree flavours, 200 g jars, ships across Indonesia.
Market research findsWho buys sambal online and what they ask first.
You approveThe customer profile and the 7-day post plan.
What you getSeven posts with pictures, three reply templates and a review request.

What to do

  1. Open your office, go to Marketing & Growth and type your product facts.

    Dapur Ibu Sambal: three flavours, 200 g jars, no preservatives, ships across Indonesia, from Rp 45,000.
  2. Ask Market research who is most likely to buy.

    Who buys sambal online, and what do they ask before they order?
  3. Approve the customer profile. Edit anything that is not true for your product.

  4. Ask Content drafts for a 7-day post plan, then approve each post. Approved posts publish to your connected Instagram and Facebook.

  5. Let Posting & replies answer the first comments, and ask Reviews & reputation for a review after the first orders.

What you should see

  • A customer profile in your own words
  • Seven posts with pictures, waiting for you
  • Nothing is published until you approve it
  • Replies to comments wait in the same queue
2

Test product 2: handmade leather wallets

Goal: turn visitors into buyers.

Your productHand-sewn wallets from Yogyakarta, 5 colours, 2-year repair.
SEO & blog writesA gift-guide article that people search for.
You approveEvery price, delivery time and promise.
What you getAn article and three matching posts with pictures.

What to do

  1. Give your staff the product facts.

    Kulit Kita: hand-sewn leather wallets from Yogyakarta, 5 colours, Rp 280,000, free repair for 2 years.
  2. Ask SEO & blog for an article people search for.

    Write an article: how to choose a leather wallet as a gift.
  3. Ask Content drafts to turn it into three posts, and Graphic design for a picture for each.

  4. Check every promise (price, repair, delivery) before you approve.

  5. Approve. After a few days, open the Growth page in your office to see which post brought the most visits.

What you should see

  • An article and three posts that agree with each other
  • Every price and promise matches what you typed
  • A picture ready for each post
  • Anything you did not provide is held for you
3

Test product 3: a small habit app

Goal: find the first users.

Your productA habit tracker app, free plan, Pro at $3 a month.
Market research findsWhat people dislike in other habit apps.
You approveOne sentence that says what the app does, for whom.
What you getLaunch posts, a reply bank and a weekly summary.

What to do

  1. Type what the app does and who it is for.

    Streaks: a habit app that asks for 2 minutes a day. Free plan, Pro $3 a month.
  2. Ask Market research what people complain about in similar apps.

    What do people dislike about habit tracker apps?
  3. Pick one sentence promise and approve it. Every post will use it.

  4. Ask Content drafts for launch posts for X and Telegram, then approve them.

  5. Let Posting & replies answer questions. The weekly summary shows which post brought users.

What you should see

  • One clear promise used in every post
  • Launch posts for each platform, waiting for you
  • A bank of answers for the questions people ask
  • The weekly summary names what worked
See alsoOwner's AssistantMonthly Business ReviewTutorials by business type

Ready to try it for your business?

Colleo is in private pilot. Tell us about your business and we will set up the staff above.

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